Marketing Aptitude Study Material
- Introduction to Marketing
- Marketing Environment
- Marketing Mix
- Consumer Behaviour
- Market Segmentation
- Marketing Management & Planning
- Product Life Cycle (PLC)
- Channels of Distribution
- Personal Selling
- Sales Promotion
- Branding, Packaging & Labelling
- Marketing Research
- Consumer Protection
- Modern Marketing System
- Practice Sets (1-10)
In today’s world the economic activities have become very important. The growth of any institution depends on, how efficiently it performs its economic activities, specially marketing activity. Hence, knowledge of different areas of marketing like; production, sales, promotion etc, is necessary. To cope up with this need of the hour, Banking & Insurance sectors have started to include marketing as one of the subject in their recruitment examinations to select the candidates.
Keeping this need of the aspirants in mind, Marketing Aptitude has been prepared. This study material starts from fundamental concepts and gradually reaches to some higher level concepts of utility. To make it easy to grasp, the whole subject matter has been divided into individual chapters, with each chapter having theory followed by practice questions, facilitating the Learning along with Revision & Practice.
This study material is highly useful for General Competitions like; Bank PO, Bank Clerk, LIC etc, as these competitive exams have questions from Marketing Aptitude, This study material will give you support to gain basic knowledge of Marketing for the preparation of exams as well as necessary practice for the exams.
- Each chapter starts with an introduction about the topic.
- The necessary study material well supported by Definitions, Examples, Figures, Tables, Flow Charts, etc has been given.
- Some facts called Tit-Bits related to the appropriate topic are included with each chapter.
- Check your Skills with each chapter, an exercise having Multiple Choice Questions to assess the knowledge of the individual chapters.
- For complete practice of the examinations, 10 Practice Sets based on the whole contents have been given at the end of the study material.
- Some appendices matter at the end of the study material; Abbreviations, Glossary etc.
I hope this study material will satisfy all the needs of students appearing at competitive examinations as well as useful for the general purpose of the society. Suggestions for further improvement of the study material will be welcome.